project
Shelf Lab is live: test a store layout on 10,000 synthetic shoppers
October 2026
On October 29 the Metsu site went to v3, and the hero stopped describing the product and started running it. Shelf Lab is a retail layout test: you pick layout A or layout B, press run, and a synthetic crowd of 10,000 shoppers walks the store. The numbers are synthetic and illustrative, not customer data, and the page says so.
What shipped
- A live Shelf Lab on metsu.ai. Layout A vs B, 10,000 shoppers, in the browser.
- A six-mode gallery, each mode with a real capture from the running build.
- An industry picker that routes each visitor to the right contact.
- A 12-page deck at metsu.ai/deck/metsu-xr-deck.pdf.
- A headset build with plain-word controls and a guided tour, verified in a headless browser. Not yet verified inside the Quest, and I will say so until it is.
Why it matters
Metsu is an XR company for physical industries. The bet is that a store, a truck bay or a factory floor can be tested as a simulation before anything is moved, so the expensive mistakes happen on a screen. Shelf Lab is the first product on that bet, and it is the first one a stranger can open and try.
What is still open
Real-GPU performance numbers, a Quest-native pass, and the next two products (a mockup room and a hazard drill) are planned, not built.